Independent IP · YOLOO

YOLOO is spiky, but never sharp.

It does not push you, teach you to hustle, or sell you motivation. It simply floats beside you through the day.

Take it slow. It is okay.

01 / Origin · The word he once gave to his son, he kept one part for himself.

His son’s nickname is Youyou. The wish was simple: grow up gently, without carrying too much.

Later, watching fish drift in the fish room, he realised that this word could belong to him too.

Slow does not mean doing nothing. It means knowing what cannot be rushed, then doing it carefully.

Give them time to learn.— and give yourself time too

02 / Character DNA · Spiky outside, soft inside.

YOLOO stays with small, honest everyday feelings.

  • Wide eyes:Two separated oo's
  • Round body:Soft, without anything to prove
  • Short spines:They rise only when tense
  • Puffer tail:Small fins, drifting slowly
YOLOO character three-view reference

03 / Two modes

YOLOO cartoon version

Cartoon

For stickers, expressions and light storytelling.

YOLOO plush-realistic version

Plush-realistic

For key visuals, artbooks and lifestyle scenes.

05 / From character to application · What if YOLOO entered everyday life?

Drinks, apparel, packaging and public spaces—the character can travel into the real world without losing itself.

YOLOO beverage packaging collaborationYOLOO apparel collaborationYOLOO outdoor advertising application

Collaborations / Licensing / Products

YOLOO is not here to fix you. It is simply like this too, so it stays with you.

Discuss a collaboration →

Another kind of companionship in the marine pet world

YOLOO remains an independent IP. For marine fish and real fish-room records, continue to Lao Qiu Fish.

Explore marine fish content →

YOLOO Mood Weather Station

YOLOO is a soft pufferfish with tiny spines. It puffs up when nervous, grins when happy, and quietly keeps you company when sleepy. A set of gentle stickers for every small feeling of the day.